"Wholegrain sourdough doesn't work." Really?

Fluffy, delicious 100% wholegrain sourdough isn't a myth – it's a skill you can master in just 4 weeks with the right guidance.

Hey there,

Remember that conversation we had a few newsletters back about working WITH your dough instead of against it? About listening to what your sourdough is actually telling you?

Well, Marina and I have been working on something that brings all of this together in a way that’s never been done before.

The Wholegrain Sourdough Life: A 30-Day Integration Challenge

After running our own traditional bakery for a year—baking exclusively with 100% wholegrain flour while everyone said it was “impossible”—we realized something important:

The best way to learn sourdough isn’t through theory. It’s through practice. Through getting your hands in the dough, week after week, building skills that compound on each other.

Here’s what you’re about to experience:

Four weeks. Six recipes. One complete transformation.

Prologue: Comprehensive starter guide – Create and maintain a thriving sourdough culture

Week 1: Your first wholegrain country bread (plus the high-protein variation that became our bakery’s bestseller)

Week 2: Fluffy Swedish cinnamon rolls that prove wholegrain can be light, sweet, and absolutely divine

Week 3: Knäckebrot crackers made from your sourdough “waste”—because nothing should go unused

Week 4: Authentic pie crust that works for both sweet and savory occasions

Plus two bonus recipes: Italian sourdough pizza and lemon poppy-seed muffins for when you want to show off a little.

Each recipe builds on the previous week’s skills. By the end, you’ll have that intuitive understanding of wholegrain dough that comes only through guided practice.

As a thank you for following along with our sourdough letters, we’re giving you early access with a special launch discount: use the coupon LAUNCH40 for 40% off—making it just €10.17 instead of €16.98. This offer expires tomorrow (Sunday) at 11PM CET (5PM EST / 2PM PST). After that, it goes to regular pricing.

Four weeks from now, you could be the person your friends turn to for wholegrain sourdough advice. The one who brings homemade wholegrain cinnamon rolls to gatherings and gets asked, “How did you make these so fluffy with 100% wholegrain flour?” (which you’ll actually be able to share confidently).

You’ll save money compared to buying expensive wholegrain artisanal loaves, know exactly what’s feeding your family, and have mastered the art of transforming whole grains into nourishing, delicious bread that connects you to thousands of years of baking tradition.

But mostly, you’ll have that deep satisfaction that comes from creating something essential with your own hands — true wholegrain nourishment that feeds both body and soul.

Get Your Copy Here - €10.17 with LAUNCH40

We are reclaiming wholegrain as the foundation of real nourishment — not as a compromise, but as an upgrade.

Would it be crazy to think that wholegrain bread can change your life?

Happy (transformative) baking,

Alexandre & Marina